Highly Usable Augmented Reality Implementation

Animated Lego Digital Box at Downtown Disney Orlando

When we have brainstorming meetings with clients here in our Labs we ofter the questions if augmented reality can be used as a tool in end users everyday activities. The short answer we provide is no. More specific the technology is not as mature as we would want and the only way that can produce some revenue is either as ROI or brand awareness raising. In addition such results can only be obtained only if augmented applications will part of a more general well structured marketing campaign.

On the other hand is very confronting to see good and usable implementations that can actually solve end user problems without loosing the intrinsic illusion that augmented reality generates. This very interesting show case was the lego campaign run by one of the most well established companies in the field metaio.